Opticians Shop


Opticians Shop

Client: Josephson Opticians

Scale: N/A

Budget: N/A

Type: Commercial, Retail

Location: Various


This project is about how light, sound, and movement combine to create perception. PARTISANS devised a sculpted wooden ribbon that serves as a display for eyewear. It is a physical realization of light and sound, and a testimony to Josephson Opticians’ emphasis on beautiful design—to enhancing vision through extraordinary fashion. It was also inspired by and emulates the dynamic flow of pedestrian traffic in Toronto’s PATH system.