Client: Pepsi Global Beverage Corp.
Location: New York, Global
PARTISANS was hired to envision the possibilities for the future of Pepsi consumer engagement—a Soda Carbonation Experience. Inspired by the theatre of chemistry and possibilities for multi-sensory experiences, this project exploits the boundaries of an immersive and interactive environment made out of bubbles. Modular pods that simulate the effervescence of carbonation populate the grounds, creating spaces and places for music and mixology. A scaleable idea, PARTISANS’ iterations of the Soda Carbonation Experience range from hand-held toys to human-scaled pavilions.