This project is about light, sound and movement: perception. But it is also about opening an ambitious project in 2 weeks, one-time and on-budget. PARTISANS devised a light ribbon bringing the store’s components together: displays, fitting, examination and design; through form. The idea of the ribbon is to sculpt light and sound, to create a reason to stop and be curious. The PATH pedestrian system is about flow, it motivated the design of the ribbon to move with that traffic creating dramatic displays, while also attenuating the light and sounds within to create intimacy and comfort.
Josephson’s Opticians is about enhancing sight through extraordinary fashion, the ribbon is a physical realization of the business’s manifesto to explore the possibilities of design.
The concepts were rationalized as a series of ribs with an internal thread that holding them together. In the process, a new language was developed within our own proprietary software to draw it.